Localization Services for Better Business and Greater Investment Profitability
Globalization includes all company activities connected to marketing of a particular product (software) on another foreign markets. The goal of globalization is a successful marketing in several different regions where technical, economical and legal aspects that apply in these regions have to be taken into consideration. (Schmitz, 2000: 2) Internationalization includes software development and its personalization to aspects of other markets, which include other convetions, cultural aspects and languages. The goal of internationalization is product development where product versions can be launched in new (regional) markets as quickly as possible and with minimum costs. (Schmitz, 2000: 2) Localization is procedure in which a product is translated into another language and also adapted in a way that is linguistically and culturally suitable for use in a specific market. (Esselink, 2000: 2)